It has already been a few years while a very smart guy invented the electronic cigarette. Since then the e-cigarette market is growing almost exponentially every single year. Because of the success of the e-cigs, a lot of companies got started that produce and sell e-cigarettes.
Now, as you can imagine there are a lot of players in that market today and the competition in this industry is quite fierce. It is also fascinating that a huge portion of the overall sales volume in this industry is is made online. In other words, a lot of e-cigarettes are being sold through online stores.
Therefore, e-cig companies need to take advantage of online marketing strategies to increase their sales and to grow their market share. Now, there’s one challenge.
How does an e-cigarette brand communicate the quality of its products with its audience on the internet? An excellent way to do that is to take advantage of video marketing. V2 Cigs, for example, is already using little video clips to explain how their e cig UK product line works and how they are different to those of their competitors.
Below you can find an example video from V2 Cigs that walks potential customers through the product range of the company.
Videos like this make it a lot easier to explain complex coherences. But, you don’t have to be afraid of videos having to be Hollywood productions. You can even get started with animated slideshow videos. Even V2 Cigs is taking advantage of these as you can see in the video below.
At this time, V2 Cigs has 19 videos on its vimeo.com – channel and it is much likely that there will be even more videos about their electronic cigarettes in the future.
So, when will you get started with marketing your business with video online?